In 1990, the Journal of the Brazilian Chemical Society (JBCS) was launched as part of the editorial portfolio of the Brazilian Chemical Society (SBQ). Even in a context in which the journal Química Nova was already well established, the JBCS quickly positioned itself as the leading chemistry journal in Latin America. This achievement was largely due to the strategic vision of its founders, who adopted English as the official language of the journal, enabling its immediate integration into the international chemical community.